Häagen-Dazs
Shop owner
1052022 Tomy
Häagen-Dazs is a product that tastes as good as
it looks.
Brand Introduction:
Nowadays, there are more and more people want to have their own
shop. Especially, the range of 23-30’s adult people. Those people who have lots
of passion at making dessert or making the coffee. They feel that this is a
really comfortable job for them. But recently, have their own ice cream shop is
more and more popular for some people who want to have the shop. Häagen-Dazs is
the brand that everyone knows . And when we mention about this brand. No matter
the words “luxurious, expensive, dainty” will came out in our mood.
The history of Häagen-Dazs is well worth telling. For one things,
the “name” is really special. Because of “ä” so lots of people will think this
is the suggests as a Scandinavian origin, but it is a made-up word. The
founders of the company. Reuben and Rose
Mattus, were both born in Poland and they immigrated as a children with
their own families to New York. So,
Reuben’s family started an ice cream business which they originally called
Senator Frozen Product. But this couple decide to have their own company. He
tried to find a name that would sound foreign but attractive, so he made up
Häagen-Dazs to suggest a Danish food product. He explains that he wanted to
honor Denmark’s commendable treatment of Jews during the Nazi occupation to
that country.
Then, they launched Häagen-Dazs in 1961, catering especially to
college students. The factory distributed their carefully made ice cream that
used all-natural ingredients to stores around campuses. Their first store was
located in Brooklyn, New York, and opened in 1976. They expanded slowly
thereafter. In 1983, they sold their company to The Pillsbury Company for
US$70,000,000. But the couple of them still be the consultant for this company.
The description of the job:
The boss of the shop owner is the Regional Sales Manager the task every
day and every month as follow:
Daily routine:
1. Upload the daily performance
to the manager, if the performance is worse than. the last year. Need to report
the reason why the sales result can’t enhance.
2. Make sure to ask
the employee to clean up everywhere in the shop, there has
the daily cleaning needs to
do. And check it after the employee finish it.
3. To promote the product passionately
especially the ice cream cake. Because. each of cake is about NT$2000. It was
the nice product to achieve the daily performance.
4. When the shop is out of business time there is the most important things
needs. to do is that they need to check all the pints (large size of cup) and
mini cups and cakes’ amount. Because all of them are really expensive. The
amount needs to be correct every day.
Monthly report:
1. Need to make the monthly sales and review
the performance on time.
2. Have to go to headquarter to report the
item that is good to sell or not.
3. The new item need to taste and all the shop
owner need to learn first, so they. can teach their employees.
Advantage:
Häagen-Dazs shopkeeper is the
really good job. Because it can decorate the shop in his own way and then it
can enjoy in the atmosphere in digging the ice cream. Digging the ice cream is
not just digging. All of them need to have about 85g ±3. It is very difficult to do this. And
because of this is the famous brand in the world. So, there are lots of foreigner
will come to buy it. This is the very good chance to have the culture exchange
with them. Also, of you are interested in making desert there are some items
you can make it happily. For instance: Sundae, Smoothie, coffee.
Disadvantage:
For us, shop owner, is kind of
work under the system of job responsibility. Although is time to get of the
work. But there are still lots of things you haven’t done yet. You cannot just take
a break. So, they always check the whole the things in the shop and also check
the internal inventory is correct or not. The bad things are that it is really
tired. Because they also want go home early. And also, sometimes there are less
employee to help the business. Shopkeeper need to do it by themselves. So, they
always work six days in a week. And there has the domestic and international’s
sanitary inspector to check the shop. It must to always have the high standard
so that the customer will feel that the shop is really clean and feel great.
This is the high pressure for them because if the sanitary result is bad, the
manger will come to your shop frequently. And you will have bad mood every day.
Future prospects:
Manage a shop is not really an easy thing. You have to have enough
money to run the shop at the first time. Second, you need to have a strong
heart because it may be non-profit at the first or second year. So, the
management of the shop is really important. The working should make sure that
it will earn the money at the end. So, at the future, it will put the point on
how to promote the item out. For example: the brand can co-brand with others
company or cooperate with the famous YouTuber or Instagramer. To let the items
exposure on the social media and the customer will know this information. To
use this kind of advertisement to promote your shop.
The way become a shopkeeper:
To be in line with the shopkeeper you need to have lots of passion at
this job.
Also the most important this is that you need to have the
responsibility to all the things in the shop. The relationship with the
employee is also important. If you have the nice relationship with the
employee. The employee will be more willing to work for you and promote your
shop.
